As the year draws to a close, it’s the perfect time for business owners and decision-makers to reflect on the past twelve months and plan for the future. Conducting a year-end business review is not just about looking back. It is about setting the stage for a successful year ahead. One of the most effective ways to gauge your business’s performance is by tracking key metrics and key performance indicators (KPIs). In this blog post, we’ll explore what metrics and KPIs are, why they are crucial for your business, and which ones you should be tracking to determine your business’s success.